Immediate staff in a meeting at Vineyard House
Made For Mums editorial meeting
Image of a mother and child learning the alphabet

MadeForMums: Helping parents make confident choices

There for the big milestones, and the day-to-day

MadeForMums supports parents during every stage of their journey with the trusted advice, tools and products they need to navigate the ever-changing landscape of family life.  

  • We have a team of parenting journalists and expert contributors that cut through the noise to deliver helpful, accessible content, drawing on the knowledge of a positive and dedicated community that loves to share.  
  • Our deeply involved community is at the heart of everything we do, from our exclusive Top Testers Club to our army of MadeForMums Awards testers. 

Trusted by half a million parents each month

MadeForMums is here to help parents make confident choices. We offer the UK’s largest number of professional, independent reviews of parenting products, which is why parents trust us to recommend everything from pushchairs to paddling pools.

  • 1,500+

    Products tested every year

  • 588k

    Monthly digital users

    Ipsos iris May 2023

  • 208k

    Combined social media reach

    Jan 2024

  • 1.1m

    Monthly page impressions

    Ipsos iris May 2023

  • 2m 45s

    Dwell time

    Ipsos iris May 2023