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Over-55s lead 2026 travel surge
UK over-55s are driving a 2026 travel spending boost, prioritising passion-led holidays and shared experiences over leaving inheritance. With history and food trips most popular and budgets rising, the research highlights a major growth opportunity for the travel sector.
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Magazine publishers launch Atria
Leading magazine publishers have launched Atria, a new premium marketplace enabling advertisers to reach quality audiences at scale in trusted, brand-safe environments. For the first time, a single campaign can run across the UK’s leading editorial brands from Immediate, Bauer, Future, Hearst UK, HELLO!, and Time Out.
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Secret to joy revealed – stop doom scrolling and be more intentional with your leisure time
Despite being our most common leisure activity, social media scrolling brings the least joy, according to a new nationally representative study by the University of Sussex, commissioned by Immediate, revealing a disconnect between how we spend our free time and what supports wellbeing.
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Good Health by Good Food launches, bringing trusted health advice to social audiences
Good Food, the UK’s leading food media brand, has announced the launch of Good Health by Good Food, delivering trusted, science-based health advice to social-first audiences.
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Immediate announces Jon Restall as Director of Trading and Clients
Immediate has appointed Jon Restall as Director of Trading & Clients, responsible for leading strategy across its Entertainment and Food & Wellness clients and overseeing the company’s agency trading agreements.
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Immediate success at the 2025 BSME Awards
Immediate scooped two wins at the 2025 BSME Awards, with Katherine Andreou winning Launch of the Year for Minecraft Magazine and Hannah Proud highly commended for Branded Content Art Director of the Year.
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Michelin-starred chef Angela Hartnett takes over the Good Food app
Michelin-starred chef Angela Hartnett shares an exclusive collection of bold, seasonal festive recipes on the Good Food app.
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Immediate celebrates two wins at the Campaign Ad Net Zero Awards
Immediate picked up two wins at Campaign's Ad Net Zero Awards.
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Made For Mums Toy Awards 2025 winners announced
The MadeForMums Toy Awards 2025 celebrate the very best toys for all ages. Now in their ninth year, the awards are trusted by parents, retailers and industry experts, recognising products that excel in fun, educational value, innovation, sustainability and value for money, tested by real families and the MadeForMums team.
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Dominic Lobley
Director of Communications
Thomas Reed
PR Manager