Tuesday 19 November 2024

Immediate Live and Princess Cruises have commenced a media-first partnership bringing the renowned Good Food Show to the seas for the first time.

The inaugural Good Food Show at Sea took place from the 2nd-16th November 2024 featuring a stellar line-up of culinary stars including John Torode, Lisa Faulkner, Gennaro Contaldo and Rachel Allen, alongside Good Food’s expert food writers.

After 35 years of delivering exceptional culinary experiences on land, this new venture brought the magic of the Good Food Show to the ocean, with a 14-night gastronomic adventure onboard the luxurious Sky Princess.

Departing from Southampton and cruising to destinations including Spain and Portugal, guests experienced a delightful array of experiences, including celebrity cookery demonstrations, tutored tastings, cocktail classes, and hands-on workshops.

Content from the nation’s favourite food brand came to life with passengers enjoying Good Food classics, meeting culinary heroes, joining live Q&A sessions, and enjoying private meet and greet dining experiences and book signings onboard.

Sky Princess sailed enthusiasts to a host of food lovers’ destinations, from the pintxos bars of Bilbão, to pastel de nata tastings in Lisbon, with exclusive shore guides curated by resident experts providing insider tips on foodie finds, hidden gems, and the best places to dine while in port.

The Good Food Show at Sea is the latest in an ongoing series of innovative activations between Immediate and Princess Cruises as it has brought its talent and unrivaled content expertise to life for passengers and promoted Princess Cruises to its 40 million strong global audience.