BBC Gardeners' World - Award-winning advice

The go-to destination for gardeners

BBC Gardeners’ World Magazine and gardenersworld.com are award-winning platforms. We have the best experts – from Monty Don and Frances Tophill to Arit Anderson and Adam Frost – all under one roof, and they’re joined by the brightest new talent. Together, they help us create world-class content across all our brand offerings, including our hugely popular podcast, thriving social channels, and exciting live shows and events.

Along with advice, our audience comes to us for timely tasks, practical projects and plenty of plant inspiration.
gardenersworld.com Premium offers a deeper dive. It features exclusive digital content, including job checklists, beautiful slideshows, video clip collections, Q&As, competitions and the best deals on plants, seeds and accessories.

Kevin Smith Head of Content in conversation with Adam Frost BBC Gardeners World Live 2023 GWL GW Live show exhibition NEC National Exhibition Centre Birmingham 150623 15062023 15/06/23 15/06/2023 15 15th June 2023 Summer photographer Jason Ingram

BBC Gardeners’ World: growing the brand

We’ve been serving the needs of the UK’s gardeners with fresh ideas and clear advice for more than 30 years. And however you access our content, we're the market leaders.

3.2m
Digital users
Ipsos iris May 2023
1.6m
Combined social media reach
July 2023
1.1m
Monthly print readers
PAMCo H1 2023 AIR
4.5m
Total podcast listens
Sept 2023

The team behind
BBC Gardeners’ World

Our people live and breathe their brand passions – here are some of our expert team members

A woman with straight, shoulder-length hair smiles at the camera. She is wearing a striped sweater. The background is softly blurred with lights and indistinct shapes, suggesting an indoor setting.

Gregor Shepherd, Operations Manager, BBC Gardeners' World, standing outdoors in front of blurred greenery, looking slightly past the camera. The photo is in black and white.

Kay Maguire, Magazines Editor at BBC Gardeners’ World, standing in a vibrant garden surrounded by blooming flowers and lush greenery.

KevinSmith

Content Director

"My role is to hold the vision for Gardeners’ World content, embodying our brand values and deep gardening expertise. I champion creativity and fresh ideas to help grow best-in-class gardening experts across all platforms. I’m the driving force behind the personality and tone of our products, keeping them fresh and distinctive in the marketplace."

RachelClare

Commercial Director

"I lead the strategy and growth of our business, driving revenue across all channels. I focus on building strong partnerships, identifying new opportunities, and ensuring our commercial goals align with the brand’s vision"

AdamDuxbury

Head of Content

“I lead the creation of inspiring, audience-first content across print, digital, social, video and podcasts. I help shape strategy, guide campaigns and champion creative excellence to ensure everything we produce reflects the evolving world of gardening. I work closely with our editorial and digital teams to meet brand goals, and I lead our contributor strategy - supporting both familiar voices and fresh new talent from across the gardening world.”

CatherineMansley

Head of Digital

"I drive audience growth and engagement across all Gardeners’ World digital platforms, making sure everything aligns with our brand goals while staying agile to new opportunities and challenges. I focus on being innovative, adaptable, and efficient in creating multi-format content that stays true to our authentic brand values and gardening expertise, while meeting audience needs and following the best practices of each platform."

GregorShepherd

Operations Manager

"I'm responsible for making sure all BBC Gardeners’ World products across every platform are delivered on time, smoothly and efficiently. My role is all about careful, methodical scheduling, staying calm under pressure, and constantly working with a wide range of stakeholders"

KayMaguire

Magazine’s Editor

"I work closely with the Content Director, editing our flagship title, BBC Gardeners’ World Magazine. I make sure all content is horticulturally and factually accurate, while also reflecting the needs of our readers and the constantly evolving gardening sector."

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