Sales Executive - BBC Good Food Show

  • 30.01.2024
  • London, England, United Kingdom
  • Immediate Live

Job description

Sales Executive (up to £27,000)

At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and Gardeners World. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy!

Life at Immediate Live Events

We are a creative sales and marketing led business with each and every one of our people having the opportunity to express themselves and to have a say in the way we run the business and our events. We pride ourselves on our open, collaborative and dynamic culture which encourages people to thrive, - with a culture that is supportive, inclusive and nurturing, - whilst being high performing and accountable. We believe that highly motivated people, who are passionate about what they do, create high-performing, successful events.

As we care about our people, our environment and the impact we make, we have an active Diversity & Inclusion network, comprehensive well-being programmes, and clear sustainability strategies.

For us, it’s really important to connect with our people, particularly as we’re all working remotely right now. So, we’ve developed IM Community a programme of events, workshops and webinars with a rich and diverse mix of content to appeal to everyone.  

About the role

You will be part of the team selling across the BBC Good Food Show portfolio, which includes our flagship event, BBC Good Food Show Summer and BBC Good Food Show Winter. You will be responsible for selling stand space across the events, to both existing and new clients – from small, artisan producers, to well-known household brands. 

You’ll love this job if;

We are looking for a self-starter who is target driven. You will be a team player who loves to win. You will also be organised in your approach with an ability to juggle multiple tasks. You will be naturally curious, and will enjoy picking up the phone, pitching, negotiating, and closing business.

This role requires good listening and communication skills to manage you own time effectively as well as work within a team.


As a Sales Executive you will;

  • Have some experience in sales and an understanding of the sales process. Your role is to sell stand space alongside the rest of the team. You will be able to demonstrate good phone skills, be able to execute good quality proposals and emails as part of your own sales process. 
  • You will manage all your own personal KPI’s and have an awareness of your team’s performance. You will be able to demonstrate a good knowledge of lead and pipeline management and the impact it will have to forecast sales. You will forecast with accuracy to the sales manager, so they can effectively report upwards.
  • You will be able to communicate and report on sales achievements with your team showing good understanding on the business pace. 
  • Understand exhibitor requirements, based on personal conversations, and team feedback.
  • Gain insight from the marketing team on what marketing activity is happening to help improve and develop the sales pitch. 
  • To collaborate with other sales people across Immediate Live to develop best practices for the business and encourage the sharing of ideas.
  • You will be resilient and not be perturbed by making 40 calls a day on average.  
  • Participate in an onsite rebook as planned by the Sales Manager, working toward all targets set.
  • Deliver sales results through meeting targets set, KPI’s, retaining agreed yield and up selling.
  • Identify new business opportunities through all possible routes to market. You will attend competitor shows as agreed with the Sales Manager and monitor your own success at these events.
  • You will use our CRM system (Salesforce) for all customer contact as per the business best practise. You will ensure it is always accurate and up to date.
  • Attend weekly sales meetings and be aware of the meeting objectives, participating and ensuring actions are acted on and reviewed.


  • Suitable for a recent graduate, or a candidate with some experience working in sales
  • Goal and target driven.
  • Good written and verbal communication skills
  • Clear communicator and strong interpersonal skills, with excellent listening skills
  • Good negotiation and objection handing skills
  • Passion for organizing events
  • Self-starter who loves to win
  • Desire to network with others to build a better business. 


  • A relaxed working environment with regular socials including a summer festival
  • Immediate Community webinars, well-being initiatives and Mental Health First aiders
  • 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
  • Tailored training and development through our Love Learning platform
  • A progressive and transparent culture with clear career progression
  • Flexible/hybrid working plus early finish Fridays
  • Cycle to work scheme
  • Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
  • Competitive pension plans and Life Assurance
  • A newly renovated modern office with lots of collaborative spaces

We pride ourselves on our open, collaborative, and dynamic culture. This encourages our people to thrive, and give their best whilst being supported, developed, and nurtured. As we care about our people, our environment, and the impact we make, we have an active Diversity and inclusion network, comprehensive well-being programmes, and clear sustainability strategies.

Diversity, equity and inclusion are at the heart of all our values and leadership behaviours to ensure Immediate remains a place where everyone feels included and empowered;

We care

We succeed together

We enjoy the ride

We are bold

We never settle

We get on with it

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

We work with talented, driven people to make our vision reality

Such an amazing team requires nothing short of the best. That’s why we put a lot of effort into creating a work environment they deserve.

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