Friday 22 November 2024

Immediate has won Best Practice in Sustainability in Media Award at Campaign’s Ad Net Zero Awards 2024. Now in its third year and held in partnership with Ad Net Zero, the awards celebrate AdLand’s dedication to a sustainable future.

Immediate was recognised for its From Couch to Carbon Zero: Embedding Sustainability at Immediate, which focused on the work done to embed sustainability across the whole company. The approach has four pillars: Emissions Reductions, Sustainable Sourcing, Industry Leadership and Platform for Change, modelling more sustainable behaviours for audiences.

Immediate began measuring its full value chain carbon footprint in 2019 and, since then, has reduced its carbon emissions by 40%. Its websites are within the top 10% most sustainable vs industry average and by using Scope3, it’s accurately measured the carbon intensity of its adstack and reduced it by 42%, removing any connections not driving incremental value.

It provides GHG information for every media plan as standard and uses AdGreen for every shoot. It’s reduced the carbon emissions of its covermounts by 22%, with a system to retain and reuse covermounts from unsold magazines, reusing 2 million gifts per year. They do all of this with their dedicated sustainability teams, and comprehensive in-house climate literacy training, to make more sustainable decisions and promote sustainable products, services and behaviours.

The judges praised Immediate for, “An impressively thorough, sustained and strategic approach showing strong results, carefully and convincingly measured,” adding: “This is an excellent, all-round approach by a media owner, reappraising the way it works as a publisher, alongside the powerful influence it has across its media brands.”

These prestigious awards spotlight the innovative businesses, organisations, and projects within the advertising industry that are actively working to reduce emissions and contribute to a net zero economy.