Overview
- Maximum of 5 loops.
- Maximum animation time 30 seconds.
- HTML must be minified and optimized for polite load.
⚠️ Digital advertorials are only permitted to serve billboard, leaderboard, and mobile banner formats.
Mobile banner
- Dimensions: 320x50px
- File type: gif, jpg, png, or HTML5 bundle
- Max file size: 25kb
Double height mobile banner
- Dimensions: 320x100px
- File type: gif, jpg, png, or HTML5 bundle
- Max file size: 25kb
MPU
- Dimensions: 300x250px
- File type: gif, jpg, png, or HTML5 bundle
- Max file size: 50kb
Leaderboard
- Dimensions: 728x90px
- File type: gif, jpg, png, or HTML5 bundle
- Max file size: 50kb
Billboard
- Dimensions: 970x250px
- File type: gif, jpg, png, or HTML5 bundle
- Max file size: 70kb
DMPU
- Dimensions: 300x600px
- File type: gif, jpg, png, or HTML5 bundle
- Max file size: 70kb
Ingredients slot (Good Food & olive only)
Desktop:
- Dimensions: 620x60px
- File type: gif, jpg, png, or HTML5 bundle
- Max file size: 50kb
Mobile:
- Dimensions: 350x50px
- File type: gif, jpg, png, or HTML5 bundle
- Max file size: 25kb
Video (optional)
If you want to include video in your ad (DMPU/Billboard) then we will need to build the ad(s) for tracking and video hosting purposes. Please ensure the supplied video follows the following spec:
- Video ratio: 16:9
- Max video length: 20 seconds
- Max file size: 1mb
- File type: mov, avi, mp4
All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document.