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Five smartphones and tablets display various colorful websites and digital content, including food, entertainment, gaming, and family themes, all arranged on a blue background.

Standard display

Standard Display offers a selection of fixed-size, non-expandable ad formats that follow widely recognised industry standards.

Overview

Creative requirements

  • Maximum of 5 loops.
  • Maximum animation time 30 seconds.
  • HTML must be minified and optimized for polite load.

Please note: Digital advertorials are only permitted to serve billboard, leaderboard, and mobile banner formats.

Mobile banner

  • Dimensions: 320x50px
  • File type: gif, jpg, png, or HTML5 bundle
  • Max file size: 25kb

Double height mobile banner

  • Dimensions: 320x100px
  • File type: gif, jpg, png, or HTML5 bundle
  • Max file size: 25kb

MPU

  • Dimensions: 300x250px
  • File type: gif, jpg, png, or HTML5 bundle
  • Max file size: 50kb

Leaderboard

  • Dimensions: 728x90px
  • File type: gif, jpg, png, or HTML5 bundle
  • Max file size: 50kb

Billboard

  • Dimensions: 970x250px
  • File type: gif, jpg, png, or HTML5 bundle
  • Max file size: 70kb

DMPU

  • Dimensions: 300x600px
  • File type: gif, jpg, png, or HTML5 bundle
  • Max file size: 70kb

Ingredients slot (Good Food & olive only)

Desktop:

  • Dimensions: 620x60px
  • File type: gif, jpg, png, or HTML5 bundle
  • Max file size: 50kb

Mobile:

  • Dimensions: 350x50px
  • File type: gif, jpg, png, or HTML5 bundle
  • Max file size: 25kb

Video (optional)

If you want to include video in your ad (DMPU/Billboard) then we will need to build the ad(s) for tracking and video hosting purposes. Please ensure the supplied video follows the following spec:

  • Video ratio: 16:9
  • Max video length: 20 seconds
  • Max file size: 1mb
  • File type: mov, avi, mp4

All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document.