Interscroller

What is an Interscroller?

An Interscroller provides maximum impact across all devices by taking over the full screen as the user scrolls through the website’s content.

Please note that only Billboard, Leaderboard and Mobile banner formats CAN be served on Digital Advertorial pages. DMPU and MPU formats (plus non-Standard display ad formats such as Interscrollers) CANNOT be served on Advertorials.

Creative requirements

Please note that Interscrollers are built and hosted via a platform called Celtra. If you don’t have access to this platform, creatives will need to be built by us. You can still design the ad(s) and supply completed psd(s) for us to work from. Download the psd files here.

Mobile/tablet (Background creative)

• Dimensions: 1024x1366px.
• Must not feature any text or logos.

Mobile/tablet (Content area)

• Dimensions: 900x1230px.
• All text, logos and/or interactive features should reside only in the content area.
• Please include 10px of padding around the edge of the content area.

Desktop (Background creative)

• Dimensions: 1440x750px.
• Must not feature any text or logos.
• Background creative must blend to a solid colour on all sides.

Desktop (Content area)

• Dimensions: 1230x560px.
• All text, logos and/or interactive features should reside only in the content area.
• Please include 10px of padding around the edge of the content area.

Interscrollers can contain a variety of different engaging and interactive content elements. The following details the main options…

Optional (Video)

• Video ratio: 16:9.
• Max video length: 20 seconds.
• Max file size: 1mb.
• File type: mov, avi, mp4.

Optional (Image gallery)

• Max images: 10.
• File type: jpg, png.

Optional (360°)

• File type: transparent png.
• Minimum images: 12.
• Max images: 36.

Optional (Countdown)

• Time and date of event/launch etc.

What’s the process?

Please complete the briefing form and supply all necessary assets. If these assets include your own fonts, please provide a third party licence giving us permission to use. If you wish us to design/build (recommended), no further action is required at this stage and you will subsequently be provided with mock-ups of your ads for approval. If you prefer to design your own ad(s) then please supply the completed files to the relevant spec(s) specified above/in the template psd. Please outline/provide any tracking requirements.

All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document.