Skip to main content
A flat lay of smartphones and tablets on a blue surface displaying various colorful websites and apps, including food recipes, Radio Times, LEGO gaming, and a parenting site.

Flix

A dynamic video format designed to capture attention and drive interaction

Overview

A fully responsive, autoplay video format that lets users swipe up to expand it to full screen with sound.

Two smartphones display a food website with banner ads at the bottom promoting CROWN Paints, featuring images of colorful dishes and the text “try this Spanish-inspired colour and flavour pairing.”.

Deliverables

1: Initial state

  • Dimensions: 750 x 200px max (the creative safe zone is 390px from the right)
  • File type: jpg, png
  • Max file size: 40kb

2: Expanded state

  • Dimensions: 750 x 112px max
  • File type: jpg, png
  • Max file size: 40kb

3: CTA bar

  • Dimensions: 750 x 112px max
  • File type: jpg, png
  • Max file size: 40kb

4: Progress video bar

  • Hex colour code (i.e. #00d3ff)

5: Video

  • Video ratio: 16:9
  • Max video length: 20 seconds
  • Max file size: 1mb
  • File type: mov, avi, mp4

6: Video poster image

  • Dimensions: 358 x 200px
  • File type: jpg


All advertisements are subject to approval prior to the start of the campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specifications outlined in this document.