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A flat lay of smartphones and tablets on a blue surface displaying various colorful websites and apps, including food recipes, Radio Times, LEGO gaming, and a parenting site.

Flix

A dynamic video format designed to capture attention and drive interaction

Overview

An fully responsive autoplay video format encouraging users to swipe upwards to make the video fill the screen with sound on.

Two smartphones display a food website with banner ads at the bottom promoting CROWN Paints, featuring images of colorful dishes and the text “try this Spanish-inspired colour and flavour pairing.”.

Deliverables

1: Initial state

  • Dimensions: 750 x 200px max (Creative safe zone 390px from right)
  • File type: jpg, png
  • Max file size: 40kb

2: Expanded state

  • Dimensions: 750 x 112px max
  • File type: jpg, png
  • Max file size: 40kb

3: CTA bar

  • Dimensions: 750 x 112px max
  • File type: jpg, png
  • Max file size: 40kb

4: Progress video bar

  • Hex colour code (i.e. #00d3ff)

5: Video

  • Video ratio: 1920 x 1080px (16:9)
  • Max video length: 20 seconds
  • Max file size: 1mb
  • File type: mov, avi, mp4

6: Video poster

  • Dimensions: 358 x 200px
  • File type: jpg


All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document.