Standard display

What is Standard Display?

Standard Display consists of various sized, largely industry-standardised ad formats that are non-expandable.

Please note that only Billboard, Leaderboard and Mobile banner formats CAN be served on Digital Advertorial pages. DMPU and MPU formats (plus non-Standard display ad formats such as Interscrollers) CANNOT be served on Advertorials.

Creative requirements

• There must be a 1px keyline around all ad units that is distinct from the brand site content.
• Animated ads (animated GIFs) can loop only three times, and the total animation can’t exceed 15 seconds.
• Billboards: Transparent png is not be accepted as part of a Takeover.

Mobile banner (MB)

• Dimensions: 320x50px.
• File type: gif, jpg, png, or HTML5.
• Max file size (initial load): 25kb.

MPU

• Dimensions: 300x250px.
• File type: gif, jpg, png, or HTML5.
• Max file size (initial load): 50kb.

Leaderboard (LB)

• Dimensions: 728x90px.
• File type: gif, jpg, png, or HTML5.
• Max file size (initial load): 50kb.

Billboard (BB)

• Dimensions: 970x250px.
• File type: gif, jpg, png, or HTML5.
• Max file size (initial load): 70kb.

DMPU

• Dimensions: 300x600px.
• File type: gif, jpg, png, or HTML5.
• Max file size (initial load): 70kb.

If you want to include video in your ad (DMPU/BB) then we will need to build the ad(s) for tracking and video hosting purposes. Please ensure the supplied video follows the following spec…

Video (optional)

• Video ratio: 16:9.
• Max video length: 20 seconds.
• Max file size: 1mb.
• File type: mov, avi, mp4.

What’s the process?

Please complete the briefing form and supply all necessary assets. If these assets include your own fonts, please provide a third party licence giving us permission to use. If you wish us to design/build (recommended), no further action is required at this stage and you will subsequently be provided with mock-ups of your ads for approval. If you prefer to design your own ad(s) then please supply the completed files to the relevant spec(s) specified above/in the template psd. If you wish to design and build your own ads then please provide the finished ad(s), adhering to the file size requirements set out, in an acceptable format (gif, jpg, png, or HTML5). As mentioned above, if your ad contains video then we will need to build so please provide your assets/completed psd and the video. Please outline/provide any tracking requirements.

If choosing HTML5, we recommend using Google Web Designer (free) to build. Click here for more information on producing HTML5 creative.

All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document.