Marketing Executive, Customer Conversion & Engagement

Marketing Executive, Customer Conversion & Engagement (up to £34,000)

At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners’ World Magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy!

About the role

As a Marketing Executive, Customer Conversion & Engagement, you will play an important role in developing and implementing campaigns to improve customer conversion & engagement, thereby driving subscription & revenue growth across our portfolio of brands. With a deep understanding of customer conversion journeys, martech, and multichannel campaigns, you will drive subscription growth across print and digital alongside our Active Known Users OKRs.

You’ll love this role if:

You're customer-focused, data-driven, and passionate about optimising customer journeys. You thrive on testing and refining campaigns to drive engagement and subscriptions. You enjoy using martech tools, collaborating with teams across the business, and taking ownership of projects to deliver results.

In this role, your key responsibilities are:

• Ensure timely delivery of multichannel campaigns (email, push, website) to drive known audiences to engage with content by means of repeat visits on our website/app and convert them to paying customers (subscriptions, event ticket purchase, ecommerce).
• Work with your Manager to develop and implement multichannel customer onboarding and early engagement journeys.
• Deliver landing pages and checkouts alongside Product & Technology teams across Immediate’s portfolio of brands.
• Work in partnership with the Product & Technology teams and external suppliers to deliver improvements in UX experiences across the web and app journeys.

Data & Insights:

• Utilise our new CDP tool, Twilio Segment, to gain insights into our audiences and better segment and target to improve conversion rates (subscriptions, event ticket purchase, ecommerce) and early engagement scores.
• Provide regular reporting on campaign performance and objectives and proactively make recommendations on developments and improvements.
• Recommend ideas for A/B testing on a regular basis and implement these tests aligned with a testing roadmap.
• Provide regular competitor analysis to benchmark performance and learn best practice.

Cross-functional collaborations:

• Work closely with Brand teams and the Acquisition team to deliver customer focussed conversion and engagement marketing campaigns.
• Coordinate with Customer Retention and Loyalty team to ensure seamless and consistent customer experience.
• Develop detailed and precise creative briefs and partner with Creative Studio to deliver strong marketing campaigns that deliver results.
• Collaborate with Product & Technology and Data teams to champion best practices for multivariate testing and marketing automation.

• A genuine passion for CRM with proven experience in a similar role
• Financial and commercial savviness regarding achieving revenue and volume targets
• Experience with direct marketing communications - including email, push & in-app notifications – in a fast-paced, ever-changing environment
• Prior experience in handling CRM activities for subscription businesses is useful
• Familiarity with marketing automation tools and platforms, including awareness of integrating with innovative marketing technologies
• Understanding of segmentation and targeting strategies
• Highly competent copywriter in English with experience of crafting engaging stories and messages for marketing purposes
• A knowledge of the digital landscape from channel marketing through to web and app delivery
• Thrives in an environment of cross functional collaboration

• A relaxed working environment with regular socials including a summer festival
• Immediate Community webinars, well-being initiatives and Mental Health First aiders
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through our Love Learning platform
• A progressive and transparent culture with clear career progression
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces