Digital Sales Planner

  • 23.02.2024
  • London, England, United Kingdom
  • Advertising

Job description

Digital Sales Planner (£27,000)

At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and Gardeners World. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy!

About the role

As a Sales planner, you will be responsible for creating, implementing, and optimising digital campaigns to help businesses achieve their goals in the online space. The role requires a combination of strategic thinking, creativity, data analysis, and staying updated on digital marketing trends. We are looking for a highly motivated individual who is keen to develop a career in the digital industry to join the Sales planning team. The successful candidate will work with the team in managing ad campaigns across our portfolio of websites including Top Gear, Good Food, Delicious, Radio Times, Made for Mums, Gardeners World and Olive.

As a Digital Sales Planner, you will;

  • Lead end-to-end management of digital ad campaigns - adding lines on Connect, liaising with clients for creatives, to ensure campaign’s delivery, to optimise for better performance and reporting.
  • Understanding Audience and Contextual targeting and using them efficiently.
  • Understanding the top performing formats for each device and website and suggesting it to the sales team.
  • Helping sales with inventory availability.
  • Collaborate with ad ops and social teams for campaign setup.
  • Coordinate with creative teams for podcast scripting, recording, and digital display creation.
  • Analyse campaign data and optimise strategies.
  • Interact with clients, agency, and project managers for enhanced campaign results.
  • Prepare comprehensive weekly and End of Campaign reports.


  • Knowledge about digital marketing is beneficial but not mandatory
  • Strategic decision making
  • Knowledge about audience targeting and Contextual targeting.
  • Analysing data using Google Analytics and Google Ad Manager.
  • Web-based applications proficiency
  • Focused under pressure.
  • Proactive and customer-oriented
  • Strong team player
  • Flexible and adaptable
  • Proficient in Microsoft Office suite
  • Excellent communication skills
  • Effective time management and multitasking


  • A relaxed working environment with regular socials including a summer festival
  • Immediate Community webinars, well-being initiatives and Mental Health First aiders
  • 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
  • Tailored training and development through our Love Learning platform
  • A progressive and transparent culture with clear career progression
  • Flexible/hybrid working plus early finish Fridays
  • Cycle to work scheme
  • Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
  • Competitive pension plans and Life Assurance
  • A newly renovated modern office with lots of collaborative spaces

We pride ourselves on our open, collaborative, and dynamic culture. This encourages our people to thrive, and give their best whilst being supported, developed, and nurtured. As we care about our people, our environment, and the impact we make, we have an active Diversity and inclusion network, comprehensive well-being programmes, and clear sustainability strategies.

Diversity, equity and inclusion are at the heart of all our values and leadership behaviours to ensure Immediate remains a place where everyone feels included and empowered;

We care

We succeed together

We enjoy the ride

We are bold

We never settle

We get on with it

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

We work with talented, driven people to make our vision reality

Such an amazing team requires nothing short of the best. That’s why we put a lot of effort into creating a work environment they deserve.

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