Sponsorship Sales & Account Manager

Sponsorship Sales & Account Manager (up to £45,000)

Immediate Live is the UK’s leading producer of unmissable consumer events; creating premium, passion-led events and experiences that connect and inspire audiences as they come together to share, learn and participate in their interests. Our specialist content creators, producers and commercial teams are as passionate about their subjects as our audiences - working together to create live experiences and online content in art and design, textiles and craft, cycling, dance, food, gardening and travel for communities throughout the UK and across the world.

About the role

As a Sponsorship Sales and Account Manager, you will be responsible for achieving sponsorship targets across the portfolio of events, including the Good Food Shows, Good Food Festival and Hampton Court Palace Festivals; generating new business, and managing existing client accounts. This role requires a strategic thinker with excellent relationship-building skills and a proven track record in sponsorship sales.

This role is a newly created position, reporting into the Event Director for Food & Outdoor, and will work closely with the Head of Sales – Food & Outdoor to ensure targets are met across the portfolio.  

You’ll love this role if;

You are passionate about events and have a keen interest in the food and festival industry. You enjoy building and maintaining relationships with large clients, thinking creatively to come up with new ideas and bespoke solutions and you thrive in a fast-paced, dynamic environment, working as part of a high performing team.

As a Sponsorship Sales and Account Manager you will;

• Sponsorship Sales: Develop and implement strategies to attract and secure sponsorships for events across the portfolio. Identify potential sponsors, coming up with new ideas and putting together compelling sponsorship packages and negotiate agreements to maximise revenue.
• New Business Development: Proactively identify and pursue new business opportunities, presenting ideas and concepts to prospects. Conduct market research to identify potential sponsors and develop tailored proposals to meet their needs.
• Account Management: Maintain and nurture relationships with existing sponsors. Ensure the delivery of sponsorship benefits as outlined in agreements and provide regular updates and reports to sponsors, including detailed end of campaign reports.
• Sponsorship Renewals: Oversee the renewal process for existing sponsorships, ensuring high retention rates and continued satisfaction of sponsors.
• Team Management: Manage and mentor a Sponsorship Executive, providing guidance and support for their development. Foster a collaborative and growth-oriented team environment.
• Strategy Development: Collaborate with the Event Director to create the sponsorship strategy and feeding into the wider sales strategy developed by the Head of Sales. Ensure that sponsorship activities contribute to overall event strategy.
• Collaboration: Work closely with marketing, sales, and event teams to ensure the successful execution of sponsorship agreements. Collaborate with internal teams to create marketing materials that highlight sponsorship opportunities.
• Budget Management: Manage the sponsorship budget, ensuring maximum return on investment. Track and evaluate the effectiveness of sponsorship activities and provide recommendations for improvement.
• Reporting: Maintain a comprehensive database of current and potential sponsors. Prepare regular reports on sponsorship activities for the Head of Sales and Event Director, including performance metrics and financial outcomes using the CRM system.

• Proven experience in sponsorship sales and account management.
• Strong negotiation and relationship-building skills.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Strong organizational and project management skills.
• Proficiency in Microsoft Office Suite and CRM software.
• Management experience is advantageous but not essential

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development  
• Flexible / hybrid working
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, environment, and impact. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place where you can grow, be supported, and make a difference.