Sales Executive

Immediate Live is the UK’s leading producer of unmissable consumer events.  We create premium, passion-led events and experiences that connect and inspire audiences as they come together to share, learn and participate in their interests.

Our specialist content creators, producers and commercial teams are as passionate about their subjects as our audiences - working together to create live experiences and online content in art and design, textiles and craft, cycling, dance, food, gardening and travel for communities throughout the UK and across the world.

In 2019 Upper Street Events and River Street Events were acquired by Immediate Media bringing together over 40 years of specialist event experience with a world-class producer of magazines and digital platforms.  Immediate Live is the partnership of these three great businesses.  Between us we own and operate some of the best-loved brands in the UK, engaging globally over 87 million passionate consumers each month.

Immediate Live’s heritage, expertise and operational excellence in event organisation combine with specialist sector knowledge to create high quality, valuable content and experiences for our audiences, whilst delivering effective solutions for our exhibitors, sponsors and commercial partners.  Immediate Media’s ownership signifies a new chapter for our brands, reaffirming our market strength and position and enhancing our ability to offer our consumers world-class content, products, services and experiences.

Life at Immediate Live Events

We are a creative sales and marketing led business with each and every one of our people having the opportunity to express themselves and to have a say in the way we run the business and our events. We pride ourselves on our open, collaborative and dynamic culture which encourages people to thrive, - with a culture that is supportive, inclusive and nurturing, - whilst being high performing and accountable. We believe that highly motivated people, who are passionate about what they do, create high-performing, successful events.

As we care about our people, our environment and the impact we make, we have an active Diversity & Inclusion network, comprehensive well-being programmes, and clear sustainability strategies.

For us, it’s really important to connect with our people, particularly as we’re all working remotely right now. So, we’ve developed IM Community a programme of events, workshops and webinars with a rich and diverse mix of content to appeal to everyone.  

The Opportunity

You will be part of the team selling across the Good Food Show portfolio, which includes our flagship event, Good Food Show Winter, now in its 35th year. Reporting into the Sales Manager, you will be responsible for selling stand space across the events, to both existing and new clients – from small, artisan producers, to well-known household brands.  

Where You Come In

We are looking for a sales person who is target driven. You will be a team player who loves to win. You will be naturally curious, and a self-starter always looking for new commercial opportunities.  You will enjoy picking up the phone, pitching, negotiating and closing business.

This role requires good listening and communication skills to manage you own business as well as work within a team.

• You will understand sales and the sales process. The core of your role is to sell alongside the rest of the team. You will be able to demonstrate good phone skills, be able to execute good quality proposals and emails as part of your own sales process. 
• You will be resilient and not be perturbed by making 40 calls a day on average.  
• Manage clients, from pipeline through to delivery
• You will manage all your own personal KPI’s and have an awareness of your team’s performance. You will be able to demonstrate a good knowledge of lead and pipeline management and the impact it will have to forecast sales. You will forecast with accuracy to the sales manager, so they can effectively report upwards.
• You will be able to communicate and report on sales achievements with your team showing good understanding on the business pace. 
• You will participate in an onsite rebook as planned by the Sales Manager, working toward all targets set.
• Deliver sales results through meeting targets set, KPI’s, retaining agreed yield and up selling.
• You will sell clients stand space on the floorplans ensuring you sell this with commercial benefit.
• Identify new business opportunities through all possible routes to market. You will attend competitor shows as agreed with the Sales Manager and monitor your own success at these events.
• You will have an excellent understanding of the business CRM system (Salesforce), ensuring you use it for all customer contact as per the business best practise. You will ensure it is always accurate and up to date.
• Attend weekly sales meetings and be aware of the meeting objectives, participating and ensuring actions are acted on and reviewed.
• Understand exhibitor requirements, based on personal conversations, and team feedback.
• Gain insight from the marketing team on what marketing activity is happening to help improve and develop the sales pitch. 
• To collaborate with other sales people across Immediate Live to develop best practices for the business and encourage the sharing of ideas.

Essential Skills

• Suitable for a recent graduate, or a candidate with some experience working in sales
• Goal and target driven
• Organised with good time management
• Good written and verbal communication skills
• Clear communicator and strong interpersonal skills, with excellent listening skills
• Good negotiation and objection handing skills
• Natural networker
• Naturally interested and inquisitive.
• Passion for organizing events
• Committed, engaged and motivated
• Self-starter who loves to win
• Ambition to grow and develop and learn within career
• Presents as professional and trustworthy
• Desire to network with others to build a better business. 

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development  
• Flexible / hybrid
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.