Immediate celebrates two wins at the Campaign Ad Net Zero Awards

Six people stand smiling on stage at the Campaign Net Zero Awards, with one woman holding a trophy. There are colorful lights, and a Google sign is displayed in the background.

Two people smiling and holding an award on stage at the Ad Net Zero Awards, with a background displaying the event name and Google as the headline partner.

Friday 14 November, 2025

Immediate, home to trusted brands that people love, picked up two awards at Campaign’s Ad Net Zero Awards (Thursday 13 November 2025).

Immediate won the Media Owner award for the Best Practice in Sustainability, for scaling climate action at Immediate, both internally and with Immediate’s client and audiences, and recognising the progress Immediate has made in reducing its emissions by 18% in the last year.

One judge said that their progress was “class-leading, not just in publishing but for all media”, while another said theirs was a “standout case of systemic embedding of sustainability into an organisation”.

‘We’re really proud of this recognition. We’ve focused on making sustainability part of how we work every day, from reducing our carbon footprint to supporting teams with practical tools and guidance and using the power of our brands to help our audiences live more sustainably lives. This award reflects the hard work of people right across Immediate and the genuine commitment we’re seeing to making positive, long-term change. There’s more to do, but this is a fantastic milestone.’

Michelle Whitehead, Sustainability Lead, Immediate

BBC Gardeners’ World Magazine won in the Entertainment, Gaming and Leisure category for its Make a Metre Matter campaign which encourages audiences to give over a small area of their green-space to support biodiversity, generating more than 15,000 sign-ups pledging to create new biodiversity-rich habitats.

The judges added: ‘Love the use of existing platforms to galvanise action – and also go beyond departmental strategy and targets to focus on collaboration and change making.’

The Campaign Ad Net Zero Awards celebrate organisations and advertising work that promotes sustainability and helps reduce the industry’s carbon footprint. These wins highlight Immediate’s continued progress on sustainability, recognising the practical actions being taken across the business and the positive difference its teams and brands are making.

For more info, email Dominic Lobley, Director of Communications

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