BBC Gardeners' World - Award-winning advice

The go-to destination for gardeners

BBC Gardeners’ World Magazine and gardenersworld.com are award-winning platforms. We have the best experts – from Monty Don and Frances Tophill to Arit Anderson and Adam Frost – all under one roof, and they’re joined by the brightest new talent. Together, they help us create world-class content across all our brand offerings, including our hugely popular podcast, thriving social channels, and exciting live shows and events.

Along with advice, our audience comes to us for timely tasks, practical projects and plenty of plant inspiration.
gardenersworld.com Premium offers a deeper dive. It features exclusive digital content, including job checklists, beautiful slideshows, video clip collections, Q&As, competitions and the best deals on plants, seeds and accessories.

Kevin Smith Head of Content in conversation with Adam Frost BBC Gardeners World Live 2023 GWL GW Live show exhibition NEC National Exhibition Centre Birmingham 150623 15062023 15/06/23 15/06/2023 15 15th June 2023 Summer photographer Jason Ingram

BBC Gardeners’ World: growing the brand

We’ve been serving the needs of the UK’s gardeners with fresh ideas and clear advice for more than 30 years. And however you access our content, we're the market leaders.

3.2m
Digital users
Ipsos iris May 2023
1.6m
Combined social media reach
July 2023
1.1m
Monthly print readers
PAMCo H1 2023 AIR
4.5m
Total podcast listens
Sept 2023

The team behind
BBC Gardeners’ World

Our people live and breathe their brand passions – here are some of our expert team members

KevinSmith

Head of Content, BBC Gardeners' World

“My role is to oversee the creation of all our content, print and digital, and to set the strategy the editorial team works to, right through the gardening year.”

JemimaDixon

Managing Director, BBC Gardeners' World

"I'm an experienced cross-functional leader with a strong track record in developing and delivering growth strategies across print and digital businesses. I've been with Immediate since launch in 2011, with experience spanning a wide range of verticals, both specialist and mass market."

SephoraJinks

Marketing & Commercial Director, BBC Gardeners' World

“I oversee all marketing and commercial activity, managing the respective teams to ensure we meet brand and business KPIs, as well as working closely with colleagues in the Subscriptions team.”

CatherineMansley

Digital Editor, gardenersworld.com

“I’m responsible for the editorial direction and content production on gardenersworld.com, including our Premium space for subscribers, as well as managing our brand social media output.”

AdamDuxbury

Commissioning Editor, BBC Gardeners' World

“I manage the commissioning of our core content, working with talent, contributors and brand team members, as well as managing video strands for other channels.”

EmmaCrawforth

Gardening Editor, BBC Gardeners' World

“I’m responsible for the horticultural output of the brand, ensuring all content is accurate and clear, as well as writing content, appearing in Premium and presenting at our live shows.”